Power Up is a company that sells nutritional energy bars. This product is for the organic/healthy junkie all the way to the active/sporty person. They believe in active and energetic people! With the logotype created, I express the quality and value of the organization and product. It is all expressed particularly in the ascending motion of the word "UP", meaning that once the consumer eats the bar, the energy will go up.
What we designed: Logo, Brand Book, Business Cards, Banner Ads, Granola Package Design.